Overview:

This campaign was designed for a residential cleaning business, focusing on increasing the lead generation through targeted Google Ads. The objective was to boost conversions by bringing more residential cleaning clients.

Key Metrics:

• Cost: $928
• Conversions: 31
• Conversion Rate: 25%
• Cost Per Conversion: $29.94

Performance Analysis:

• Conversion Rate of 25% was outstanding, which indicates that 1 in 4 visitors from ads turned into a customer. This reflects a strong alignment between ad messaging and customer needs.
• Cost-Per-Conversion at $29.94 shows that the ads were highly efficient in driving cost-effective conversions for the cleaning business.
• ROI: Generated $6,200 in new business from 31 residential cleanings, resulting in a 568% ROAS.

Results: This campaign provided exceptional value by generating 31 conversions at a relatively low cost per lead ($29.94). The high conversion rate ensured that the business maximized its ad spend, effectively driving a consistent stream of new clients for their cleaning services.