Client: BlissYoga

Industry: Yoga Trainer
Campaign Objective: Drive sign-ups for yoga classes (both in-person and virtual)
Campaign Type: Search Ads & YouTube Ads
Duration: 4 months
Budget: $1,200/month

Results:

• Clicks: 5,700
• Impressions: 110,000
• Video Views (YouTube Ads): 28,000
• Conversions (Class Registrations): 145
• Cost per Conversion: $33.10
• ROI: 3.5x (BlissYoga earned $18,000 in class registrations)

Strategy:

Combined search ads targeting “yoga classes near me” and “online yoga courses” with engaging YouTube ads. The video ads showed short demos of the instructor’s classes and client testimonials. Tracked conversions through sign-up forms on the website and optimized keywords to lower costs per registration.