Overview:

In this campaign, I managed Google Ads for a cleaning service business targeting local customers. The goal was to increase conversions (service sign-ups) and maintain a strong return on ad spend (ROAS).

Key Metrics:

• Impressions: 1.97K
• Average CPC (Cost-Per-Click): $11.12
• Total Cost: $1,060
• Conversions: 24
• Cost Per Conversion: $44.03

Performance Analysis:

• Impressions show strong visibility for the cleaning service within the local market, with nearly 2,000 impressions within the campaign duration.
• Conversions were excellent, achieving 24 conversions, indicating a solid customer interest and action based on the ads.
• Cost-Per-Conversion of $44.03 is highly competitive within the cleaning service niche, ensuring profitability for the business.
• ROI: Generated $4,800 in new business from 24 service sign-ups, resulting in a 353% ROAS.

Results: This campaign demonstrated a high ROI, where for every $44 spent on acquiring a new customer, the business gained considerable value in recurring clients for their services.