Client Overview

Shine Bright Cleaners, a residential cleaning service in Atlanta, was looking to boost their phone inquiries through Google Ads, focusing on home cleaning services.

Campaign Goal

Increase phone call conversions from homeowners in the Atlanta area by targeting high-traffic local keywords.

Strategy

• Ran search ads targeting high-conversion keywords such as “residential cleaning Atlanta” and “house cleaning services Atlanta.”
• Optimized ads for mobile, encouraging calls directly from search results.
• Focused on call extensions to drive immediate inquiries.

Results (30-day campaign with $638.15 budget)

• Clicks: 91
• Impressions: 1,140
• Average CPC: $7.01
• Conversions (Phone Calls): 18
• Cost per Conversion: $35.45
• Conversion Rate: 19.78%

ROI: Generated $2,700 in new business from 18 phone bookings, resulting in a 320% ROAS.