Client: FitCoachOnline

Industry: Online Fitness Coaching
Campaign Objective: Increase sales of virtual training programs
Campaign Type: Display Ads & Remarketing
Duration: 6 months
Budget: $1,500/month

Results:

• Clicks: 8,200
• Impressions: 300,000
• Conversions (Program Sales): 220
• Conversion Rate: 2.68%
• Cost per Conversion: $40
• ROI: 3.8x (FitCoachOnline saw an increase in revenue of $35,000)

Strategy:

Used display ads to capture attention, then remarketing ads to re-engage users who visited the website but didn’t convert. Ads showcased customer testimonials and results, building trust and credibility. A/B testing of ad creatives improved click-through rates (CTR) by 20% during the campaign.