Client: IronFit Gym

Industry: Local Gym
Campaign Objective: Boost gym memberships through Google Ads
Campaign Type: Local Search Ads
Duration: 5 months
Budget: $3,000/month

Results:

• Clicks: 6,500
• Impressions: 85,000
• Conversions (New Memberships): 175
• Conversion Rate: 2.69%
• Cost per Membership: $34.29
• ROI: 5.1x (IronFit gained $45,000 in memberships)

Strategy:

Ran local search ads with geo-targeting to attract people within a 10-mile radius of the gym. High-intent keywords such as “best gym near me” and “gym membership deals” were used. Ad extensions like call buttons and location details helped convert clicks into walk-ins and phone inquiries.