Target Country- Warrington, United Kingdom           Monthly Budget- USD 2200

Industry- Automotive

Objective

Increase the number of emergency roadside assistance calls during peak traffic hours.

Campaign Overview:

Campaign Type: Search Ads / Call Ads

Target Audience: Drivers in Wigan experiencing breakdowns, accidents, or needing emergency towing services.

Keywords: “emergency towing Wigan,” “24/7 towing Wigan,” “tow truck near me,” “roadside assistance Wigan.”

Ad Spend: $2,200/month

Results:

Increase in Leads: 45% increase in emergency call leads within the first 2 months.

Conversion Rate: 9% (previously 4%).

Cost per Conversion: $15 (down from $40).

Optimization Strategies:

• Implemented geo-targeting to focus on high-traffic areas and highways.
• They used call extensions to make it easy for mobile users to call directly.
• Optimized ad copy for urgency (“24/7 Fast Towing – Call Now!”).
• Regular A/B testing of ad copy and landing pages.