Target Country: St Albans, United Kingdom. Monthly Budget: USD 150 Industry: Automotive

Objective

Increase the number of emergency roadside assistance calls during peak traffic hours.

Campaign Overview:

Campaign Type: Search ads and Call ad

Target Audience: Drivers looking for long-distance towing from St Albans to neighboring cities.

Keywords: “long-distance towing St Albans,” “tow truck for long distances,” “tow car to another city.”

Ad Spend: $1,500/month

Increase in Leads: 30% increase in long-distance towing inquiries in 4 months.

Conversion Rate: 6.2% (previously 3.5%).

Cost per Conversion: $27 (down from $50).

Optimization Strategies:

Created specific ad groups for long-distance towing with tailored messaging.
Added site link extensions to showcase different routes and services.
Implemented remarketing via Display Ads for users who had visited the website but didn’t convert.
Introduced a special offer in ads for first-time customers.