Target Country: Sacramento, CA Monthly Budget: USD 1,800 Industry: Automotive

Objective

Improve brand visibility and attract more customers for tire changes and battery jumps.

Campaign Overview:

Campaign Type: Local Search Ads with Call-Only Ads

Target Audience: Sacramento drivers in need of non-towing services like tire changes and battery jumps.

Keywords: “tire change near me,” “jump start service Sacramento,” “roadside assistance Sacramento.”

Budget: $1,800/month

Ad Spend: $1,750/month

Increase in Calls: 50% rise in service requests for tire changes and battery jumps in 2 months.

Conversion Rate: 11% (previously 5.5%).

Cost per Conversion: $15.50 (down from $28).

Focused on mobile users with call-only ads to make booking services easier.
Optimized ad copy with action-oriented language like “Need Help Now? Call for Fast Tire Changes!”
Used location-based targeting around major highways and busy roadways in Sacramento.
Scheduled ads to run during peak hours when drivers are more likely to need assistance.