Client: Saikat’s Training

Industry: Fitness Trainer
Campaign Objective: Increase client sign-ups through lead generation campaigns
Campaign Type: Search Ads with Conversion Tracking
Duration: 3 months
Budget: $2,000/month

Results:

• Clicks: 12,500
• Impressions: 125,000
• Conversions (Sign-ups): 320
• Conversion Rate: 2.56%
• Cost per Lead: $18.75
• ROI: 4.2x (Saikat gained $25,000 from new clients in 3 months)

Strategy:

Targeted search ads with keywords like “personal fitness trainer,” “online fitness coach,” and location-based terms. Used compelling call-to-action (CTA) to encourage immediate sign-ups. Conversion tracking enabled us to optimize the campaign over time, focusing on the highest-converting ads and keywords.